Here’s a simple breakdown of key roles in an ad agency, showing how strategies are applied through each phase of a campaign.
Brand Strategist: What you’re saying. Focused on creating the core message, ensuring it’s relevant and persuasive.
Comms Strategist: How you’re saying it. Responsible for shaping the message for impact and memorability.
Media Strategist: Where you’re saying it. Ensures the message reaches the right audience through the right channels.
Together, they ensure the campaign is well-planned and executed, making sure the work delivers results.
