Having a robust, quick-response method up your sleeve can be invaluable. Here’s a ‘fast strategic framework’ I use for high-pressure scenarios.
A note of caution: these are quick fixes, best suited for emergency use.
When using them, it helps to have:
– The ability to put a number of lenses on the problem.
– Years of experience building ideas.
– Access to ground-level, practical insights.
– Knowledge of the category the brand operates in.
– Knowledge of the brand you’re working with.
– A team who can break big goals into small goals. At pace.
– A team capable of entering a state of ‘flow’—to deliver deep work when under the pump.
– A way with words.
– Years of experience selling in ideas.
