scrapnote: the manhattan institutes warped view
A fresh report by Oren Cass of the Manhattan Institute shrugs off scientific claims of the impact of a warming world with a simple fix: When climate change turns up the heat, people just need to turn on their air conditioners. Since its founding in the late 70s, the Manhattan Institute has released some pretty […]
framework: positioning nuclear test
Here is a belter. A no-nonsense framework for ensuring your brand’s stands out clearly. Focuses on one core message— no jargon, no filler. It will ensure your idea hits home, sharp and true.
scrapnote: iphone forges a new wave of cinema
By now, cinema aficionado’s like myself know how to manage their expectations when a noteworthy film director claims they’re leaving the industry. Steven Soderbergh quit filmmaking back in 2014 but returned to directing last year with heist film Logan Lucky. And now he’s back with the horror movie Unsane. It seems like all the guy needs to […]
framework: the value fork
With this fork, you’ll be able to do two things: A) Distil your strategic value into a top-down structured, holistic value.B) And focus on underlying value drivers to avoid the trap of thinking in products or services. It’ll help you cut through the noise and clutter. See, the idea of value is often misunderstood. Many […]
scrapnote: project 84 on southbank
On my bike ride past London’s South Bank on Monday morning, I caught sight of all the iconic riverside landmarks, from the Shard to St Paul’s Cathedral. One view, however, looked dramatically different. ITV had placed 84 statues across their buildings which I first confused for a hostage situation. The statues are for Project 84 […]
framework: sacrifice in strategy
A brand aiming to cater to all often end up engaging none. The landscape is cluttered with brands that deliver a fog, instead of a guding light. This happens because the brand says too much.Spreading itself too thin, and erodes its core strength. This will often involve some hard decisions. It requires scrifice. The essence […]
scrapnote: jeff’s appetite
Amazon just leapfrogged Apple and Google to become the world’s most valuable brand in a new ranking dominated by tech firms. Currently valued at $150.8 billion, it now peddles everything from soap to TV soaps. The company has grown so large and complicated to comprehend that it’s easy to understand why the rest of corporate […]
framework: name the enemy
Less a framework, more an optimal mindset for a strong start. Apple’s battles ‘Complexity’ – they’re all about making tech as easy as pie. Netflix is tackling ‘Inconvenience’ head-on, serving up shows whenever you fancy, so you can kiss goodbye to waiting for TV schedules. Amazon takes on ‘crap access’ by breaking barriers through unmatched […]
scrapnote: ovo energy + slayer
Never thought I’d have the joy of hearing Howard Beale’s famous line alongside Slayer’s ‘Raining Blood’ wrapped up in a potent message that gives a middle finger to climate change deniers. It goes to show that being environmentally conscious isn’t fringe anymore. This spot is a bold and optimistic embodiment of OVO Energy’s underdog stance […]
framework: the 60-second pitch test
Here’s a no-nonsense framework to hone your pitch until it’s sharp as a tack. This tool isn’t just about brevity; it’s a drill sergeant for your thoughts, compelling you to find the core of your business idea and deliver with ‘thud’. You’ll distill your company’s essence, market position, and unique edge into a minute’s spill. […]
