Kinective
Leveraging an expansive API offering, a fresh unified brand language, and a palpable sense of connectivity, we unlocked new audiences for Kinective across North America.
Brand Strategy
Brand Identity
Name Development
Agency: Structure
Overview.
Kinective set out to redefine banking connectivity by integrating the capabilities of three merged companies — CFM, NXTsoft, and IMM eSign — into a newly unified offer. This new entity leveraged expansive API connectivity, sophisticated workflow automation, and advanced data analytics to service over 2000 banks.
Our challenge.
We needed to arrive at one cohesive brand, with one clear and compelling value proposition behind it. Competitors missed a trick when it came to leveraging the power of brand to highlight a sense of scale, and connected value. This offered us a unique opportunity to establish a leading position by creating an upscale, in-depth offering that merges two worlds. Getting this strategy right could lift Kinective above the morass of competitive activity, crystallising its expansive offer and set it far apart.
What we did.
The brand idea ‘One Connection, Endless Opportunities’ reinforces the notion
that a single connection merges two disparate worlds in banking by opening doors
to endless opportunities.
This underscored the transformative power of their singular offer. It positions the brand as a symbol of accessibility. We then set the brand up with a tone of voice that spoke in ‘English, banking, and facts’. This breathed new life into the market’s stale discourse, making the offer feel “human first, banking second”.
