When explaining how I fit into the campaign process at major agencies, I use a simple image:
At the core of the agency, the brand strategist leads by turning the client’s vision into a strategy and igniting creativity.
As the campaign develops, the communications strategist takes the lead, driving it forward. The brand strategist remains involved, keeping everything on course.
It’s a well-coordinated process, with each strategist playing a critical role in delivering a top-tier campaign.
