Agency + Process Archives | Rowan Costello https://getcostello.com/tag/agency-process/ Strategy Director Tue, 01 Oct 2024 06:01:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://getcostello.com/wp-content/uploads/2021/08/cropped-favicon.-Rowan-Costello--32x32.png Agency + Process Archives | Rowan Costello https://getcostello.com/tag/agency-process/ 32 32 3 types of strategists https://getcostello.com/3-strategists/ https://getcostello.com/3-strategists/#respond Fri, 16 Feb 2018 12:23:42 +0000 https://getcostello.com/?p=5199 Here’s a simple breakdown of key roles in an ad agency, showing how strategies are applied through each phase of a campaign. Brand Strategist: What you’re saying. Focused on creating the core message, ensuring it’s relevant and persuasive. Comms Strategist: How you’re saying it. Responsible for shaping the message for impact and memorability. Media Strategist: […]

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]]> Here’s a simple breakdown of key roles in an ad agency, showing how strategies are applied through each phase of a campaign.

Brand Strategist: What you’re saying. Focused on creating the core message, ensuring it’s relevant and persuasive.

Comms Strategist: How you’re saying it. Responsible for shaping the message for impact and memorability.

Media Strategist: Where you’re saying it. Ensures the message reaches the right audience through the right channels.


Together, they ensure the campaign is well-planned and executed, making sure the work delivers results.

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]]> https://getcostello.com/3-strategists/feed/ 0 ride shotgun https://getcostello.com/riding-shotgun/ https://getcostello.com/riding-shotgun/#respond Thu, 15 Feb 2018 12:19:21 +0000 https://getcostello.com/?p=5194 When explaining how I fit into the campaign process at major agencies, I use a simple image: At the core of the agency, the brand strategist leads by turning the client’s vision into a strategy and igniting creativity. As the campaign develops, the communications strategist takes the lead, driving it forward. The brand strategist remains […]

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]]> When explaining how I fit into the campaign process at major agencies, I use a simple image:

At the core of the agency, the brand strategist leads by turning the client’s vision into a strategy and igniting creativity.

As the campaign develops, the communications strategist takes the lead, driving it forward. The brand strategist remains involved, keeping everything on course.

It’s a well-coordinated process, with each strategist playing a critical role in delivering a top-tier campaign.

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]]> https://getcostello.com/riding-shotgun/feed/ 0