how to pen a punchy 30s tv spot
STEP 1 List six emotional benefits people might feel when using your product or interacting with your brand. Think about your product’s heritage, usage occasions with the strongest emotional story, or the mannerisms of the type of people who flock to it. Next, throw those six benefits up against those of your top competitors and […]
the 4 c’s of great content
The bar has never been higher for brands that want to produce content. Are strategists up to the challenge of taking the brand out of branded content and putting the human element back in? In short, branded content now needs to be as good as unbranded content. Here are a few starters for ten. Context: […]
