What singular problem do you solve? And what is the net effect of it?
What’s the weak spot in your model that would be the first to fall if the market shifted?
How does your thinking go against the grain of the category?
What value exists in other categories but not yours? What would it look like if it did?
If you had to double your prices tomorrow, what would you do differently to justify it?
Why should people buy from you without saying you’re ‘better’ than the rest?
What else might people buy or do instead of choosing you?
How deeply does innovation factor into your plans for scaling up?
How are you balancing what works now with what you’ll need later?
What aspect of your team’s collective talent is the world in danger of overlooking?