framework: smash two flints
Having a robust, quick-response method up your sleeve be invaluable. Here’s a ‘fast strategic framework’ I use for high-pressure scenarios. A note of caution: these are quick fixes, best suited for emergency use. When using them, it helps to have: – The ability to put a number of lenses on a the problem. – Years of […]
scrapnote: AI’s gold rush
A complex and dynamic landscape is taking shape in the field of AI. Hundreds of startups are rushing to develop foundation models, AI-native apps, and infrastructure, with models like Stable Diffusion and ChatGPT setting historical records for user growth. However, the critical question that looms large is where the value will accrue in this market. […]
framework: mine a diamond
Having a robust, quick-response method up your sleeve be invaluable. Here’s a ‘fast strategic framework’ I use for high-pressure scenarios. A note of caution: these are quick fixes, best suited for emergency use. When using them, it helps to have: – The ability to put a number of lenses on a the problem. – Years of […]
scrapnote: tech vs talent
Perhaps the only thing hotter than rising temperatures across the US is the topic of AI in entertainment. As entertainment giants like Disney and Netflix invest lavishly in AI, offering up to $900,000 for a single AI product manager, the striking actors’ demands include protections against their scanned likeness being manipulated by AI without adequate […]
framework: flip the problem
Having a robust, quick-response method up your sleeve be invaluable. Here’s a ‘fast strategic framework’ I use for high-pressure scenarios. A note of caution: these are quick fixes, best suited for emergency use. When using them, it helps to have: – The ability to put a number of lenses on a the problem. – Years of […]
scrapnote: synthetic simplicity in AI
A great read here from Venture Beat. My take: Synthetic data emerges as a profound economic catalyst, poised to redefine the very fabric of the industry. This isn’t merely a technological advancement; it’s a seismic shift that promises to democratize access to data, a resource once confined to tech giants. The elegance of synthetic data […]
framework: 3 types of strategists
Consider this less a structured framework and more a practical note for emerging strategists. Ok. So here is a bare bones definition of the roles within the strategic framework of advertising agencies, simplifying the understanding of how strategies are deployed across different stages of campaign development. Brand Strategist: What you’re saying. The core message. Taked […]
framework: riding shotgun
Upon being asked how I fit into the complex framework of major agencies and at which stage I engage with the campaign and creative delivery, I typically walk the team through a simple visual. It looks something like this: In the engine room of major agencies, the setting is unequivocally straightforward: the brand strategist sets […]
scrapnote: harry reichenbach in the digital age
On June 6th, 1920, press stuntman Harry Reichenbach booked musician T. R. Zan into an exclusive New York hotel. His luggage consisted of a massive packing case which was thought to contain a piano. When Mr Zan ordered 50 pounds of meat for breakfast enquiry followed, and it was disclosed that the meat was for […]
framework: the focal cascade
Many brands today confuse goals for strategy, claiming their strategy is to “triple our turnover” or to “be number one by 2021”. This simple cascade guides you away from that trap. Take a hypothetical toy maker brand aiming to be the top choice for adults. While it targets a specific group, suggesting strategic thinking, it’s […]
