3 types of strategists
Here’s a simple breakdown of key roles in an ad agency, showing how strategies are applied through each phase of a campaign. Brand Strategist: What you’re saying. Focused on creating the core message, ensuring it’s relevant and persuasive. Comms Strategist: How you’re saying it. Responsible for shaping the message for impact and memorability. Media Strategist: […]
ride shotgun
When explaining how I fit into the campaign process at major agencies, I use a simple image: At the core of the agency, the brand strategist leads by turning the client’s vision into a strategy and igniting creativity. As the campaign develops, the communications strategist takes the lead, driving it forward. The brand strategist remains […]
