the 10 most powerful strategic questions

What singular problem do you solve? And what is the net effect of it? What’s the weak spot in your model that would be the first to fall if the market shifted? How does your thinking go against the grain of the category? What value exists in other categories but not yours? What would it […]

a positioning stress test

Here’s a straightforward framework to guarantee your positioning statement is solid. It focuses on what matters — no room for jargon, or fluff. Give it a try ⛽

the value fork

With this fork, you’ll be able to do two things: A) Distil your strategic value into a top-down structured, holistic value.B) And focus on underlying value drivers to avoid the trap of thinking in products or services. It’ll help you cut through the noise and clutter. See, the idea of value is often misunderstood. Many […]

name the enemy

Less a framework, more an optimal mindset for a strong start. Apple battles ‘Complexity’—focusing on making tech as simple as possible. Netflix takes on ‘Inconvenience,’ offering shows whenever you want, so you no longer have to wait for TV schedules. Amazon tackles ‘crap access’ by leveraging logistical power, making it easy to get what you […]