megachurch the benefits
Having a robust, quick-response method up your sleeve can be invaluable. Here’s a ‘fast strategic framework’ I have used for high-pressure scenarios. A note of caution: these are quick fixes, best suited for emergency use. And hypothesis scenarios. When using them, it helps to have: – The ability to put a number of lenses on […]
the bulletproof strategy statement
This framework rigorously tests your strategy statements, pushing for total clarity and uniqueness.By moving from the vague “We are the best X” to the sharper “We are the only X who does Y,” it forces you to clearly define what makes your business different. This helps you uncover your core differentiator and express it in […]
the focal cascade
Many brands today confuse goals with strategy, claiming their strategy is to “triple our turnover” or “be number one by 2021.” This simple cascade guides you away from that trap. Take a hypothetical toy maker brand aiming to be the top choice for adults. While it suggests strategic thinking, it’s still just a goal. It […]
