IMAX LIVE – Intimacy at Scale
Unscripted. Unpredictable. Unplanned. The X + Y = Blending an unpredictable live concept, a bold brand identity, and an energised immersive design, we unlocked a new audience for IMAX Live. Agency: Dixon Baxi Develop the name Brand Idea Visual Identity https://getcostello.com/wp-content/uploads/2024/04/IMAX_LIVE_VIDEO_001.mp4 A fleeting kind of brilliance. IMAX approached design consultancy DixonBaxi to brand their latest […]
Gotyme
Bringing financial freedom to the unbanked of the Philippines. The X + Y = Combining a transparent bank, a highly empathetic brand position, and a no-nonsense tone, we unlocked GoTyme’s reach across the unbanked population in the Philippines. Agency: Dixon Baxi Brand Idea Creative Exploration Product Design https://getcostello.com/wp-content/uploads/2024/02/start-digitalNB.mp4 Understanding banking in the Philippines. The […]
Reframing ocean waste
Inspiring ocean guardianship with ECONYL and Speedo. The X + Y = Leveraging ECONYL® technology, Speedo’s reputable brand, and a powerful environmental message, we engaged a new generation eager to support ocean preservation efforts. Agency: Pentland Brands Campaign Strategy Creative Exploration https://getcostello.com/wp-content/uploads/2024/04/Speedo_Econyl_H2OActive.mp4 Reframing ocean waste. Pentland Brands creative agency was tasked with campaigning the new […]
Future-proofing banking through large-scale connectivity
Future-proofing banking through large-scale connectivity The X + Y = Leveraging an expansive API offering, a fresh unified brand language, and a palpable sense of connectivity, we unlocked new audiences for Kinective across North America. Agency: Structure Brand Strategy Brand Identity A unifying ambition. OceanSound Partners, a New York-based private equity firm, approached strategic brand […]
BMW
Espousing the benefits of BMW’s xDrive variable four-wheel drive with a global integrated campaign for the winter season. The X + Y = Combining intelligent torque allocation with a commanding campaign, we secured BMW’s global dominance for the winter season. Agency: FCB Inferno. Campaign Strategy Magnetic pulling power. I partnered with FCB Inferno on a […]
